Dearfoams
Brand Refresh

America's #1 slipper brand didn't need new product. It needed new perception. Vacation reinvented Dearfoams from the inside out, leading custom research, audience and competitive strategy, brand positioning, tone of voice and a full visual identity refresh. We then translated the new brand into an integrated 360° ecosystem spanning campaign creative, social, influencer, retail, digital, packaging and experiential—building the foundation for Dearfoams' next 75 years.